When I started working on Yae! everything had to be done. So I started with the branding to have a clear vision on how I wanted the brand to be perceived. We aimed for a light and colourful identity to break away from most of the Web3 dark and techy conventions.
I had a lot of fun working on this project. It was very rewarding to be able to develop an identity for a web3 brand. Even though the project faced some challenges it was an amazing opportunity to learn how to work for a startup in the crypto world.